Media Student’s Book (5th edition)

Title: Media Student's Book (5th edition)
Author: Branston, Gill and Stafford, Roy
Price: $65.99

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.

Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:

* approaching media texts
* narrative
* genres and other classifications
* representations
* globalisation
* ideologies and discourses
* the business of media
* new media in a new world?
* the future of television
* regulation now
* debating advertising, branding and celebrity
* news and its futures
* documentary and 'reality' debates
* from 'audience' to 'users'
* research: skills and methods.

Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:

* Slumdog Millionaire
* online access for film and music
* CSI and detective fictions
* Let the Right One In and The Orphanage
* PBS, BBC and HBO
* images of migration
* The Age of Stupid and climate change politics.

The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:

* a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com
* margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary
* follow-up activities in 'Explore' boxes
* suggestions for further reading and online research
* references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.

REVIEWS
\"This book does precisely what you want a textbook to do. It brings students to a wide range of concepts, issues and debates in media studies and sets them within critical, yet accessible, contexts. Through a guided and fully illustrated tour of textual, political, economic, social, technological and regulatory concerns the reader is encouraged to grasp the fundamentals of the field. It is littered with both contemporary and classic examples, links to online resources and probing questions to both cement understanding and challenge assumptions. It is effortless to read and should be the bread and butter of every media student's diet.\" Natalie Fenton, Goldsmiths, University of London

\"The fifth edition of The Media Student's Book is the best textbook on the media available on the planet today. It is an invaluable resource not just for students, but also for scholars of media and cultural studies. Beautifully produced, with full-colour images, informative sidebars and information boxes working in tandem with Gill Branston and Roy Stafford's engaging text, the new edition addresses every and any topic in media studies today: documentaries, new media, globalization, advertising, news, and media regulation. With a key chapter on research methods and innumerable ideas for activities, assignments and projects, this book will find a home in media studies courses everywhere.\" Imre Szeman, University of Alberta, Canada

\"A terrific new edition, a re-write which takes on the challenges of Web 2 and uses it to explore and analyse the complexity of media production and use. A brilliant introduction to media studies with a range of accessible and up-to-date examples and student exercises which are thought-provoking and engaging. The re-design presents the material vividly and the cross-referencing to the companion website makes this a superb resource. Case studies provide an excellent basis for course activity while the clear advice on research methods and references is invaluable support for project work. The editors are experienced teachers and it shows. Branston and Stafford's enthusiasm for a wide range of media is infectious but they don't shy away from tricky issues like media ownership, regulation and environmental impact. In such a fast-moving world, updating this classic text book was an almost impossible task; to do it so well is a tremendous achievement.\" Christine Geraghty, University of Glasgow

\"This is an excellent core text for first year undergraduates, offering breadth, balance and a wealth of guidance towards further reading and research. \" Christa van Raalte, Teesside Universitya

AUTHOR
Gill Branston is Honorary Senior Lecturer at the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is a freelance lecturer, writer and examiner in media education and training.

Publisher: Taylor & Francis Ltd
Publication date: 27/05/2010
Format: Paperback
ISBN: 9780415558426
Publishing status: AU In-stock Distributor